

At FinFish, we are dedicated to providing our customers the finest quality products, emphasizing the seasonality of our catches to ensure peak freshness. We focus on harvesting during the fall, winter, and early spring when the water is coolest and ensuring that our fish are in optimal health and their flesh remains firm.
In contrast, many producers catch fish throughout the year, including during the warmer months. This often leads to a lower-quality product due to the time of year the raw material is harvested. Additionally, producers will typically freeze their catches whole, and at a later time, thaw the fish, cut it from its frozen state and inject it with sodium tripolyphosphate to retain moisture before freezing it a second time. This results in a double frozen product chem-added product, which can compromise both texture and flavour.
At FinFish we do things differently. We source our fish at the optimal time, cut it fresh, and freeze it immediately - without any additives or chemicals. This process preserves a natural quality of the fish ensuring that what you receive is as close to its fresh state as possible. This commitment to quality sets us apart, providing you with a superior seafood experience.

A PNP (Pure. Natural. Protein.) FinFish Fillet with no additives or preservatives

Fillet treated with STPP, which appears coated in white and freezer burned.
Our fish and seafood is flash frozen (Individually Quick Frozen) at temperatures between -40°C and -60°C shortly after being caught and processed. This rapid and efficient process seals in freshness at peak levels before any degradation can occur, meaning IQF fish and seafood is actually often fresher than the “fresh” alternative!

Indications that fish has been treated with STTP when cooking
1. Fillet immediately shrinks upon contact with heat
2. A milky liquid forms around fillet in pan
3. Fillet easily splits apart- especially in thinner areas
4. Portion size is significantly reduced

Thawed FinFish PNP (Pure. Natural. Protein.) fillet with no additives or preservatives.

Thawed fillet treated with STPP. Skin appears slimy and flesh bulges away from skin. Portion size is significantly reduced.